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	<title>Integrated Marketing Group</title>
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		<title>Is Your Business Missing Out?</title>
		<link>http://integratedmarketinggroup.com.au/is-your-business-missing-out</link>
		<comments>http://integratedmarketinggroup.com.au/is-your-business-missing-out#comments</comments>
		<pubDate>Tue, 20 Nov 2012 21:00:04 +0000</pubDate>
		<dc:creator>ddavey</dc:creator>
				<category><![CDATA[Gift Certificates]]></category>
		<category><![CDATA[gift certificates]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=930</guid>
		<description><![CDATA[Gift certificates are not just for massage therapists and skydiving operations &#8211; they are a smart business tool  for just about any type of business.   What business would knock back being paid ahead of time for their products or services?  Best of all, do a good job and you&#8217;re likely to have yourself a new [...]]]></description>
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		<title>Would you Like Underwear with That?</title>
		<link>http://integratedmarketinggroup.com.au/would-you-like-underwear-with-that</link>
		<comments>http://integratedmarketinggroup.com.au/would-you-like-underwear-with-that#comments</comments>
		<pubDate>Tue, 13 Nov 2012 21:00:11 +0000</pubDate>
		<dc:creator>ddavey</dc:creator>
				<category><![CDATA[Gift Certificates]]></category>
		<category><![CDATA[gift certificates]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=932</guid>
		<description><![CDATA[There was one thing we could rely on every Christmas when my sisters and I were kids growing up:  Mum would buy us new underwear.  She was a practical gift giver and we knew it.  There were no prizes for guessing what the matching lumpy looking  gifs were under the tree.  Lucky for us, we [...]]]></description>
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		<title>Add Value and They’ll Stay</title>
		<link>http://integratedmarketinggroup.com.au/add-value-and-theyll-stay</link>
		<comments>http://integratedmarketinggroup.com.au/add-value-and-theyll-stay#comments</comments>
		<pubDate>Tue, 06 Nov 2012 21:00:04 +0000</pubDate>
		<dc:creator>Melissa Norfolk</dc:creator>
				<category><![CDATA[Online Marketing & Websites]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[capturing attention]]></category>
		<category><![CDATA[email newsletter]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=574</guid>
		<description><![CDATA[We all have a short attention span &#38; precious little time. On the Internet we have millions of websites to choose from &#38; once we arrive on a site, it’s as easy as one button click to jump to another site far far away. No matter what your site’s purpose, you need loyal eyeballs. Capturing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Static Versus Dynamic Websites</title>
		<link>http://integratedmarketinggroup.com.au/static-versus-dynamic-websites</link>
		<comments>http://integratedmarketinggroup.com.au/static-versus-dynamic-websites#comments</comments>
		<pubDate>Tue, 30 Oct 2012 21:00:55 +0000</pubDate>
		<dc:creator>Melissa Norfolk</dc:creator>
				<category><![CDATA[Online Marketing & Websites]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[dynamic website]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[statis website]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=558</guid>
		<description><![CDATA[Gone are the days when you would create a website for your business, pay for it, launch it, then not think about it again for 5 years.  A website is now just as important as another member of staff.  You expect your staff to work for the company as you should expect a website to. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is the number one frustration of business owners?</title>
		<link>http://integratedmarketinggroup.com.au/what-is-the-number-one-frustration-of-business-owners</link>
		<comments>http://integratedmarketinggroup.com.au/what-is-the-number-one-frustration-of-business-owners#comments</comments>
		<pubDate>Tue, 23 Oct 2012 21:00:13 +0000</pubDate>
		<dc:creator>imgroup</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business coach melbourne]]></category>
		<category><![CDATA[business consultant]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[frustration]]></category>
		<category><![CDATA[Honesty]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[TRUST]]></category>
		<category><![CDATA[virtue]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=740</guid>
		<description><![CDATA[Feedback from clients has pin-pointed TRUST or diminished level of it, is their main frustration. This is across employees, customers and suppliers. Honesty is not the virtue that it once used to be. Business owners get let down by employees telling them one thing and doing something else, promising the world at interviews, and turning out lazy. Their [...]]]></description>
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		<title>Are you on Facebook?</title>
		<link>http://integratedmarketinggroup.com.au/are-you-on-facebook</link>
		<comments>http://integratedmarketinggroup.com.au/are-you-on-facebook#comments</comments>
		<pubDate>Tue, 16 Oct 2012 21:00:48 +0000</pubDate>
		<dc:creator>Melissa Norfolk</dc:creator>
				<category><![CDATA[Online Marketing & Websites]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=576</guid>
		<description><![CDATA[According to a recent Nielsen study, there are 9 million social networking users in Australia. 73% have looked at others profiles on Facebook and 37% report that they interact with others on a daily basis on social networking sites. Facebook is not new (social networking website launched in February 2004), but it’s popularity is on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Got a minute?</title>
		<link>http://integratedmarketinggroup.com.au/got-a-minute</link>
		<comments>http://integratedmarketinggroup.com.au/got-a-minute#comments</comments>
		<pubDate>Tue, 09 Oct 2012 21:00:46 +0000</pubDate>
		<dc:creator>ddavey</dc:creator>
				<category><![CDATA[Gift Certificates]]></category>
		<category><![CDATA[gift certificates]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=928</guid>
		<description><![CDATA[Let&#8217;s face it, most people these days are busier than they&#8217;ve ever been.  I&#8217;m not quite sure how that has happened with so many &#8216;time saving devices&#8217; available so I think we can just blame it on social media  Because time is such a precious commodity, a gift that will save someone some time makes [...]]]></description>
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		<title>What’s the difference between a Marketing Strategy and a Marketing Plan?</title>
		<link>http://integratedmarketinggroup.com.au/whats-the-difference-between-a-marketing-strategy-and-a-marketing-plan</link>
		<comments>http://integratedmarketinggroup.com.au/whats-the-difference-between-a-marketing-strategy-and-a-marketing-plan#comments</comments>
		<pubDate>Tue, 02 Oct 2012 22:00:38 +0000</pubDate>
		<dc:creator>imgroup</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[generate leads]]></category>
		<category><![CDATA[growth phase]]></category>
		<category><![CDATA[key messages]]></category>
		<category><![CDATA[market groups]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing objectives]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[product life cycle]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=821</guid>
		<description><![CDATA[A marketing strategy for your brand or business is about defining your product or service offering and who it is aimed at. So in simple terms, WHAT you’re selling and who wants to buy it. A marketing strategy should outline the following: Define your Brand (what it stands for, personality) Product Life Cycle – what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When is the best time to plan for your business?</title>
		<link>http://integratedmarketinggroup.com.au/when-is-the-best-time-to-plan-for-your-business</link>
		<comments>http://integratedmarketinggroup.com.au/when-is-the-best-time-to-plan-for-your-business#comments</comments>
		<pubDate>Tue, 25 Sep 2012 22:00:14 +0000</pubDate>
		<dc:creator>imgroup</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business coach melbourne]]></category>
		<category><![CDATA[business consultant]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[peak]]></category>
		<category><![CDATA[peak season]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[season]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=738</guid>
		<description><![CDATA[The best time to plan is relatively obvious, although can be too late for many if they think that they should do it in their low season. Ideally, planning should commence at the end of the peak season, so, for retailers and hospitality businesses this should commence at the end of summer. For manufacturers, it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Good Copy is Crucial to Your Website</title>
		<link>http://integratedmarketinggroup.com.au/good-copy-is-crucial-to-your-website</link>
		<comments>http://integratedmarketinggroup.com.au/good-copy-is-crucial-to-your-website#comments</comments>
		<pubDate>Thu, 20 Sep 2012 01:09:27 +0000</pubDate>
		<dc:creator>Blaise van Hecke</dc:creator>
				<category><![CDATA[Writing & Editing]]></category>
		<category><![CDATA[web copy]]></category>

		<guid isPermaLink="false">http://integratedmarketinggroup.com.au/?p=783</guid>
		<description><![CDATA[In the current age of information, it’s easy to wonder if good old-fashioned copy still has a place in online sales and marketing. Here are some reasons why it does: Your website is often the first port-of-call for potential customers. Your investment in good copy will contribute to the long-term success of your website. Good [...]]]></description>
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